Potter County Visitors Association, the county’s official tourist promotion agency, has revised some of its marketing activities to adapt to new technology, reduced state funding and other economic challenges. Executive Director David Brooks reports several recent developments.
PCVA is working with producers from 20th Century Fox’s new action thriller, “Unstoppable,” starring Denzel Washington, to connect them with lodging to house the 400-plus crew members expected to stay in the area during filming. Weekly conference calls are being conducted with the Pennsylvania Film Office and the producers.
The agency is taking advantage of free online marketing opportunities on social media sites. Videos, photos, announcements and other information are posted. The agency has also started a visitors’ blog dedicated to sharing information relevant to visitors and seasonal property owners.
PCVA has created a public relations channel on Twitter.com. The organization delivers headlines to those persons and media outlets who want to know what’s happening in Potter County. Notable “followers” include Philadelphia Inquirer, CNN I-Report, WQED Pittsburgh and NPR News.
A membership drive continues. Membership entitles businesses to listings on multiple websites, a free listing in the Potter County Visitors Guide and calendar of events, multiple co-op advertising opportunities and access to both Pennsylvania Wilds and Pennsylvania Route 6 promotion efforts.
Anyone with questions about PCVA should call 274-3365 or email email@example.com.