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Wednesday, July 12, 2017

Visit Elk Grove Won't Renew Former Potter County Visitors Association Director's Contract

Visit Elk Grove Decides Against Renewing Employment Contract With Executive Director, David Brooks

Elk Grove News Net
July 12, 2017 |

Popular PCVA Director, 
David Brooks,  moved to 
California last year to take
the director position there.
Visit Elk Grove, the group of local hotel operators who have tasked themselves with boosting tourism to Elk Grove, California, have decided not to renew the contract of its executive director.

According to an email from executive director David Brooks, VEG's board of directors have decided not to renew his contract.

In his email Brooks stated, "I'm sorry to have to inform you in this manner, but the VEG Board has decided not to renew my contract as executive director at this time."

In his role as executive director, which he started on August 1, 2016, Brooks was tasked with building a tourism organization from the ground up and create a destination brand for Elk Grove. A 13-year tourism veteran, previous to relocating to Elk Grove, Brooks was executive director of Pennsylvania’s Potter County Visitors Association.

In January VEG and the City of Elk Grove's economic development department hired North Star Destination Strategies of Nashville, Tenn. to help create a "brand" for the city and their collective efforts to transform the city into a tourist destination.

As part of that project, the website was launched to explain the purpose of the efforts.

Brooks, nor Elk Grove's economic development director Darrell Doan, responded to email inquiries regarding the move.

Although closely aligned with the City of Elk Grove, VEG is a private, not-for-profit, 501(c)6 organization.


Anonymous said...

Why is this news? When I lost my job at Sheetz, it wasn't written up as a news story. Is he putting feelers out about coming back to Potter County?

Anonymous said...

His job was different than yours. A lot different.

Anonymous said...

Well neither of us had our contracts renewed so we are similar in that respect. I guess neither of our performances were stellar.

Zachary Williams said...

I am positive Mr. Brooks did not submit this story to Solomon's Words, per the link to the source. This is Solomon's Words blog pasting news of local interest to the blog.