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Wednesday, November 14, 2007

Brooks & Dunn At Case Cutlery Today

WESB NEWS

Country music stars Brooks & Dunn toured the Case Cutlery plant today
– and even made their own knives – as an unofficial kick-off to the Making a Case for America campaign that will start next Labor Day.

Kix Brooks says what makes Case knives different than other products is that they're hand-crafted by people who care about the product.

Ronnie Dunn says Case knives are an American icon.

Case President Tom Arrowsmith says Brooks & Dunn are as nice as they seem, and all the Case associates enjoyed spending time with them.

Arrowsmith also says with the Making a Case for America campaign, the company expects to hire at least 73 more people – which is how many they hired this year.

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