Solomon's Words for the Wise



Southern Tier Polaris, Olean, NY

Solomon's Auction & Yard Sale Page


Tuesday, September 16, 2008

Using Google Analytics Is Topic Of Seminar


BRADFORD, Pa. – The University of Pittsburgh at Bradford will sponsor a seminar Sept. 26 to help businesses get the most out of Google Analytics, a free service that tracks Web site traffic.

Pittsburgh-based consultant LunaMetrics will present the seminar from 9 a.m. to 3:30 p.m. in the Mukaiyama University Room of the Frame-Westerberg Commons.

Participants will learn how to enhance their online marketing with free tools available from Google to analyze Web site traffic flow.

“Google dominates the Internet with more than 70 percent of the search market,” said Laura Megill, director of the entrepreneurship program. “They also provide a plethora of free tools to test ad campaigns and get real-time data on how effective your Web site is at its main job – converting browsers into customers. This seminar will walk you through the usage of those tools in a real ad campaign.”

Diana Maguire, associate project director for the entrepreneurship program, said, “Putting up a Web site is really only step one for getting a business online. To make it successful, you need to understand how your customers are using your site and optimize the online experience they have with your business.”

The day will be broken into two sessions. The morning session from 9 a.m. to noon will include Google Analytics 101, using Google Analytics tools to manipulate data and see a story and using Google Analytics to make business decisions.

The afternoon session from 12:30 to 3:30 p.m. will address more technical topics such as tracking code, profiles, filters, goals and funnels. There will also be a question-and-answer session.

Register for either the morning session or the afternoon session for $25 (lunch included) or register for the entire workshop for $40. Space is limited, and the deadline to register is Sept. 17.

No comments :