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Wednesday, December 17, 2008

Airborne To Pay $7 Million For Deceptive Claims

Attorney General Corbett announces a multi-state, $7 million settlement with Airborne Health, Inc., over charges of deceptive advertising

HARRISBURG - Pennsylvania, along with 31 other states and the District of Columbia, reached a $7 million settlement with Airborne Health, Inc., and its owners, over allegations of deceptive advertising and marketing of numerous products containing their Airborne Effervescent Health Formula. Pennsylvania will receive more than $128,000.

Attorney General Tom Corbett said that Airborne Health, Inc., allegedly made health-related claims in the marketing, packaging, advertising, offering and selling of their line of dietary supplements that were not backed by proper scientific evidence.

"Airborne allegedly claimed that their product was a germ fighter, and a remedy for colds, sore throats and allergies," Corbett said. "But, according to the complaint, there was never adequate proof that the products could perform as advertised."

Corbett said that Airborne - Original is the number one selling dietary supplement in its category and is sold at most major retailers. It consists of Vitamin A, E, zinc, selenium and large doses of Vitamin C.

Corbett said that the settlement covers all Airborne products, including Airborne - Original, Airborne - Pink Grapefruit, Airborne - Lemon-Lime, Airborne - Nighttime, Airborne, Jr., Airborne On-The-Go, Airborne Seasonal Relief, Airborne Sore Throat Gummi Lozenges, Airborne Soothing Throat Gummi Lozenges, Airborne Power Pixies, and any substantially similar product that Airborne produces in the future.

According to the settlement, Airborne may no longer make any express or implied claim concerning the health benefit, performance, efficacy or safety of their dietary supplement products unless there is scientific proof. Specifically, their advertising will no longer be allowed to say "take at the first sign of a cold symptom," along with any other claims that imply that Airborne can diagnose, prevent, treat, or cure colds, coughs, the flu, upper respiratory infections or allergies. More...

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