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Friday, January 9, 2009

Pitt-Bradford Prof Has Article Published

Prof's Article Appears in Journal

An article by University of Pittsburgh at Bradford assistant professor of communications Dr. Fang-Yi Flora Wei appears in the January issue of the journal Communication Teacher.

Wei’s article, “Birthdays Then and Now: Applying Uses and Gratification Theory to Analyze the Media Progression Cycle,” outlines a classroom lesson that communications teachers can use to increase students’ knowledge of print media.

Wei developed the lesson as part of the Mass Media and Society course she teaches at Pitt-Bradford.

In the lesson, students study newspapers from the day they were born and from 40 years before they were born as well as an online version of the newspaper. Wei has the students examine which sections and headings are most prominent in the paper, look at the advertisements and see what the headlines of the day were. More....

Posted by Anne at 1490NewsBlog

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