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Thursday, August 20, 2009

Workshop to help Artist and Crafters increase sales

Deadline to register is September 4

Calling all artists who want spend more time creating while also increasing sales – it’s time to think about entering the wholesale market and sprucing up your marketing material. The PA Route 6 Heritage Corporation is here to help with an Artisan Marketing workshop being held across the northern tier in September.

The Artisan Marketing Workshop will be held at the Pennsylvania College of Technology, North Campus in Wellsboro on September 14, and will be teleconferenced to two other sites – The 911 Center in Smethport and the Clinton County Extension Office in Mill Hall. The workshop will be presented on the eastern half of Route 6 in Hawley on September 15.

During the morning session, Nadia Korths, Consulting Crafts Coordinator for the Adirondack North Country Association, returns to present “How to Establish and Maintain Wholesale Accounts”. Korths is a gift trade show coordinator and advisor to craftspeople transitioning to wholesale since 1996. Participants will receive two “How to Wholesale” packets; a 45-pager for those who wish to review all the options and a 20-pager for those who want the simplest, most inexpensive way to start. Topics to be covered in the morning session include: How to Price Your Work, Jury Process, Booth Design, Preparations for and Procedure at Wholesale Show, Payment Arrangements between Craftsperson and Shopowner, Review of Sample Order Forms, Price Lists, Product Sheets and more. The first two hours consists of a question and answer format combined with review of today’s market practices.

According to Korths, many experienced show exhibitors attend because they are interested in learning how to reach wholesale markets in order to eliminate the time and travel costs associated with craft fairs.

In 2007, Korth presented “Marketing Toolkit for Retail and Gift Shops” across Route 6.

The afternoon session will give artists an opportunity to work one-on-one with a professional writer and photographer to develop marketing materials suitable for a portfolio. Space for the afternoon session is limited.

Artists can sign up for either the morning session or the full day session (morning and afternoon session). The cost of the morning session in Wellsboro and Hawley is $20 and includes lunch. The cost of the teleconferenced morning session in Smethport and Mill Hall is $20 and does not include lunch. The full day sessions in Wellsboro and Hawley are $30 including lunch and a CD of digital images taken by a photographer. Artists wishing to participate in the full day session should register soon as space is limited and will be on a first-come, first-serve basis. Deadline to register is September 6.

The workshops will be held at Pennsylvania College of Technology, North Campus on Monday, September 14 and at Settler’s Inn in Hawley on Tuesday, September 15. The teleconferenced morning sessions take place on Monday, September 14 at the 911 Center in Smethport and the Clinton County Extension Office in Mill Hall. For more information call the PA Route 6 Heritage Corporation at 814-435-7706 or look up information on the Artisan Trail section of the PA Route 6 website (

The PA Route 6 Artisan Trail is a year-round trail designed to establish Route 6 as a driving destination for exploring the heritage and folk-life of northern Pennsylvania through products produced in that area, specifically the arts and crafts. The Trail covers the 400-plus miles from the New York border to the Ohio border.

Artists who attend these workshops do not need to be active participants on the PA Route 6 Artisan Trail.

These workshops are supported by the Pennsylvania Council on the Arts, a state agency, through its regional arts funding partnership, Pennsylvania Partners in the Arts (PPA). State government funding for the arts depends upon an annual appropriation by the Commonwealth of Pennsylvania and support from the National Endowment for the Arts, a federal agency. PPA is administered in this region by the Bradford County Regional Arts Council and the Pocono Arts Council. The workshops are also supported by a Heritage Area grant through the PA Department of Conservation and Natural Resources.

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