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Friday, January 8, 2010

Pitt-Bradford Recognized For CSI House Marketing Plan

PITT-BRADFORD WINS AWARD FOR INTEGRATED MARKETING PLAN

BRADFORD, Pa. – The University of Pittsburgh at Bradford has won an award from CASE, the Council for the Advancement and Support of Education, for an integrated marketing plan that was used to unveil the Crime Scene Investigation House in fall 2008.

The university received a Silver Award in the 2010 CASE District II Accolades Awards Program in the Individual Special Public Relations Projects category, competing with entries from other colleges and universities in New York, New Jersey, Pennsylvania, Delaware, Maryland, the District of Columbia, West Virginia, Puerto Rico, the U.S. Virgin Islands and Ontario, Canada. District II is the largest of the eight CASE districts.

The award will be presented at the CASE District Conference in Philadelphia on Feb. 7-9.

The goal of the award-winning plan was to introduce the CSI House to the campus community, alumni, residents in the surrounding community and prospective students who may be interested in majoring in criminal justice.

The plan included opening the CSI House to tours for faculty, staff and students, alumni, members of the public, the media, local and regional law enforcement officers, and prospective students; sending CSI House postcards to 3,600 prospective students interested in criminal justice and 60 high school guidance counselors in the region; inviting regional high school students to tour the facility during the annual Law Enforcement Awareness and Familiarization (LEAF) Day; creating specially designed T-shirts distributed to everyone who visits the CSI House; and showcasing the facility in the university’s admissions materials.

Pat Frantz Cercone, Pitt-Bradford’s director of communications and marketing who developed the plan, said, “We are very fortunate to have the CSI House on our campus. It not only provides valuable hands-on experiences for our students and allows them to use investigative tools that some law enforcement agencies don’t have, but it generated and continues to generate a lot of excitement on campus and in the community.”

Cercone added that implementing the marketing plan involved several people, including Dr. Tony Gaskew, assistant professor of criminal justice, who served as host to more than 500 visitors to the CSI House during the 2008-09 academic year.

Since the CSI House opened, the number of freshmen declaring criminal justice as a major nearly doubled in one year – from 15 in Fall 2008 to 29 in Fall 2009. Additionally, the total number of students in the criminal justice program increased nearly 30 percent, from 81 to 105 in that year.

For additional information on the CSI House, visit the facility’s stop on the university’s virtual tour at www.upb.pitt.edu/csihouse.aspx or contact the Office of Admissions at 1-800-872-1787. To schedule a group tour, contact Cercone at pfc6@pitt.edu or 814-362-7505.

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