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Monday, July 3, 2017

Visit Potter/Tioga Celebration Held on June 29, 2017

Photo by Curt Weinhold
At the end of the program at the Pennsylvania Lumber Museum, Visit Potter Tioga Executive Director Lori Copp (left) is shown with Michael Chapaloney, executive director of the State Tourism Office, and Carrie Fischer-Lepore, deputy secretary of Marketing, Tourism & Film, Pennsylvania Department of Community and Economic Development.
Thursday, June 29, a celebration was held to thank those who played a key role in the successful start-up of Visit Potter-Tioga to promote Pennsylvania's newest tourism region as a destination. About 60 people attended.

The event began at 10 a.m. at the Pennsylvania Lumber Museum in Ulysses with remarks by five speakers: Visit Potter Tioga Executive Director Lori Copp; Tioga County Commissioner Mark Hamilton, Potter County Commissioner Doug Morley; Chuck Dillon, spokesman for Senator Joe Scarnati; and Carrie Fischer-Lepore, deputy secretary of Marketing, Tourism & Film, Pennsylvania Department of Community and Economic Development. Tim McBride was master of ceremonies.

Copp welcomed those to the "celebration of our new joint visitors bureau: Visit Potter-Tioga. We're excited to move forward with this partnership starting July 1 and for the opportunities it will provide for visitors and members," she said.

During her talk, Copp unveiled the bureau’s new marketing campaign: Night and Day. Visit Potter-Tioga By Night, includes the dark skies at Cherry Springs State Park & By Day, the Pennsylvania Grand Canyon and Pine Creek Rail Trail and all other attractions. The message is on the new Potter-Tioga website that went live on June 29 and in a marketing and advertising campaign that will be rolled out in phases between now and June 30, 2018.
Photo by Holly Komonczi
Lori Copp, executive director, talks about the new Visit Potter Tioga advertising and marketing campaign By Night and By Day.

The campaign will begin on backpacker.com and target people in New Jersey, Washington, D.C., Ohio, New York, Philadelphia and Pittsburgh, Copp explained. "All portions of the campaign, whether digital, print or television will direct visitors to our new website," she said. In addition, visitors bureau staff will attend a variety of trade shows in Harrisburg, Buffalo and Toronto to promote the region and the Potter-Tioga website. She then introduced members of her staff.

Copp thanked the merger committee, including Chairman Kevin Abrams, Ken VanSant, Curt Schramm, Mark Hamilton, Doug Morley, Gail Ayers, Josh Roth, Joe Ayers and Carol Jackson for their efforts since Sept. 5, 2016, the first time they met to discuss the proposed merger.

Commissioner Hamilton structured his remarks around three different quotes to show how and why combining the two counties’ assets and resources could guarantee success for both.

Following a brief history about the merger, Commissioner Morley said, "This has been a 50/50 partnership from day one. It’s been a good process. I'm hoping that anybody who is or has ever been a part of the Potter County Visitors Association as well as Tioga County's gets behind this and supports it. The strength that has come out of this merger is going to change Potter County.”
John Yogodzinski of The Graphic Hive, Williamsport demonstrates the new visitpottertioga.com 
The deputy secretary pointed out that a new tourist promotion region like Potter-Tioga has not been established in Pennsylvania since she was named to her current post two years ago. “That’s what makes this so exciting,” Fischer-Lepore said. “This is a wonderful day for everyone in this room and for the state in general. This (merger) makes sense. The timing is right, the synergy is right and the partnership is right. She noted that (Chuck) Dillon was correct when he said, “County lines do not factor into whether visitors choose a particular destination." "Visitors travel for experiences, memories and connections," she said. "The experiences in this region are truly world-class and second to none.”

The celebration ended with lunch at the Old Antlers Inn in Gaines and an opportunity for attendees to view the new website. Currently, it can only be viewed at https://www.visitpottertioga.com. On Monday, July 10, the new website will be accessible via online search engines. That also means that visitors who connect to the original Potter or Tioga websites will be electronically transferred to the new website.

It is expected that Visit Potter Tioga will soon announce the names of new board of directors and between the end of July and early August will schedule a celebration during which the membership will witness the signing of the official agreement by the Tioga and Potter County Commissioners to create the Potter-Tioga Visitors Bureau. During the celebration, the membership will also have an opportunity to learn more about the marketing campaign and see the new promotional video developed for the region.

Visit Potter Tioga is partnering with the Pennsylvania Lumber Museum to provide a point-of-contact in Potter County where visitors can obtain area information. All office operations will flow from the office located on Route 660 west of Wellsboro.

Businesses, organizations and individuals interested in becoming members are welcome to call 570-724-0635 or toll-free 1-888-846-4228. There are two membership fees, one for-profits and the other for nonprofits. A multitude of benefits are available for members to market their businesses.

1 comment :

Anonymous said...

I'm sure some of these people have worked hard and are committed to their cause, but I still just don't get It! Coming to Potter County as a tourist just doesn't sit well for me or those who expect magic here, Don't get any of it. Maybe if I owned a retail business I could soften a little, but as of now peace is the only reason I continue to live here!